Ian Meyers

Title: Ian Meyers: Innovator in Privacy-Driven Advertising Technologies

Introduction

Ian Meyers is a notable inventor based in Berkeley, CA, who has made significant contributions to the field of advertising technology. With a focus on privacy and data protection, he has developed innovative solutions that enhance targeted advertising while safeguarding personal information. Ian holds 2 patents that reflect his commitment to advancing technology in a responsible manner.

Latest Patents

Ian's latest patents include groundbreaking systems designed to connect web publisher inventory to programmatic exchanges without relying on third-party cookies. One of his patents describes a method for serving targeted advertisements while protecting privacy. This system receives personally identifiable information (PII) from users, such as telephone numbers or email addresses, which is then hashed and used to access a node in an identity graph. The node contains a unique link associated with the user, returned in an encrypted form. An envelope is created to store this link, which is set as a first-party cookie on the user's browser. When the user visits another website, the envelope is decrypted, and the link is encrypted differently for various demand-side platforms (DSPs) to facilitate real-time advertisement placement.

Another patent focuses on client-side device bloom filter mapping. This innovation allows targeted messages to be sent from a server to a client device through an app, without transmitting any personal data from the client to remote devices. Bloom filters are created from audience data and loaded into the app, enabling user logins to be resolved against the filter for targeted messaging. This approach ensures that personal information remains on the client device, enhancing user privacy while delivering relevant content.

Career Highlights

Ian Meyers is currently employed at LiveRamp, Inc., where he continues to push the boundaries of privacy-focused advertising technologies. His work is characterized by a strong emphasis on protecting user data while still providing effective advertising solutions.

Collaborations

Ian collaborates with talented professionals in his field, including Azim Sonawalla and Andrew K Day. Their combined expertise contributes to the innovative projects at LiveRamp, Inc.

Conclusion

Ian Meyers stands out as a forward-thinking inventor dedicated to creating privacy-centric advertising technologies. His patents reflect a deep understanding of the balance between effective marketing and user privacy. Through his work, Ian continues to influence the future of advertising in a digital landscape.