Hilon Potter

Title: Hilon Potter: Innovator in Targeted Advertising

Introduction

Hilon Potter is a notable inventor based in Poughkeepsie, NY (US). He has made significant contributions to the field of advertising technology. His innovative approach focuses on sending advertisements to a select list of customers based on their interests.

Latest Patents

Hilon Potter holds 1 patent for a method of sending advertisements to customers. This patent outlines a process where advertising is directed to a specific group of customers. A request is made that includes arguments defining a customer interest group, which is then used to perform a blind search of a database. This database contains both public and private information about customers, ensuring that only public information is viewable by the search requester. Advertisements are sent on behalf of the requester to the customer addresses of those found in the blind search, while protecting private information from being disclosed to the requester.

Career Highlights

Hilon Potter is currently employed at International Business Machines Corporation, commonly known as IBM. His work at IBM has allowed him to develop and refine his innovative ideas in the realm of advertising technology.

Collaborations

Hilon collaborates with various professionals in his field, including his coworker Ann C Merenda. Their combined expertise contributes to the advancement of advertising methodologies.

Conclusion

Hilon Potter's contributions to targeted advertising demonstrate his innovative spirit and commitment to enhancing customer engagement through technology. His patent reflects a significant step forward in the advertising industry, showcasing the importance of privacy and targeted marketing.