Harith Gandhi

Title: Harith Gandhi: Innovator in Audience Measurement Technologies

Introduction

Harith Gandhi is a notable inventor based in Tampa, Florida, recognized for his contributions to audience measurement technologies. With a total of two patents to his name, he has made significant strides in the field of media impressions and audience analytics.

Latest Patents

Gandhi's latest patents focus on methods and apparatus to associate audience members with over-the-top device media impressions. One of his inventions includes an audience measurement apparatus that features a reporting message receiver, an AME ID determiner, and a redirect instructor. This apparatus is designed to enhance the accuracy of audience measurement by linking IP addresses to audience identifiers. Another patent also revolves around audience measurement, utilizing an impression monitoring system to log media impressions based on requests from over-the-top devices. This system generates IP address-to-cookie mappings and associates household identifiers with logged media impressions.

Career Highlights

Harith Gandhi is currently employed at The Nielsen Company, LLC, where he applies his expertise in audience measurement technologies. His work contributes to the advancement of how media impressions are tracked and analyzed, providing valuable insights for advertisers and content creators.

Collaborations

Gandhi collaborates with notable colleagues, including Steven John Splaine and Kevin K Gaynor, who share his commitment to innovation in audience measurement.

Conclusion

Harith Gandhi's work in audience measurement technologies exemplifies the impact of innovation in understanding media consumption. His patents reflect a dedication to improving the accuracy and effectiveness of audience analytics.