Hang Qi

Title: The Innovative Mind of Hang Qi

Introduction

Hang Qi is an accomplished inventor based in San Jose, CA. She has made significant contributions to the field of online advertising through her innovative patent. Her work focuses on enhancing the performance of ad campaigns, making her a notable figure in the industry.

Latest Patents

Hang Qi holds a patent titled "Pacing control for online ad campaigns." This patent describes techniques and systems for pacing online ad campaigns effectively. The techniques utilize budget allocation along with estimations of bids and response rates. By employing budget pacing, these methods aim to enhance impressions and maximize desired responses, such as click-through rates. The focus is on improving the pacing and performance of ad campaigns across various online ad marketplaces. These techniques are particularly beneficial in the context of a demand-side platform (DSP), ensuring a smooth delivery of ads over time while selecting high-performing inventory of ad space.

Career Highlights

Hang Qi is currently associated with Excalibur IP, LLC, where she continues to innovate in the field of online advertising. Her expertise in pacing control has positioned her as a valuable asset to her company and the industry at large.

Collaborations

Hang Qi has collaborated with notable professionals in her field, including Jian Xu and Kuang-chih Lee. These collaborations have further enriched her work and contributed to the advancement of online advertising techniques.

Conclusion

Hang Qi's innovative approach to online ad campaign pacing has made her a significant contributor to the field. Her patent reflects her dedication to enhancing advertising performance, showcasing her expertise and commitment to innovation.