Haley Thrapp

Title: The Innovative Mind of Haley Thrapp

Introduction

Haley Thrapp is a notable inventor based in Champaign, IL (US). She has made significant contributions to the field of targeted advertising through her innovative patent. Her work focuses on enhancing user experience by personalizing advertisements based on individual preferences and geographic locations.

Latest Patents

Haley Thrapp holds a patent titled "Use of personalized points of reference in selecting advertisements shown to users." This patent discloses a method and system for selecting targeted advertisements based on a user's personal points of reference. The personal points of reference identify user-specific locations of interest based on geographic locations. The advertisements served by an advertising server contain metadata that is correlated with locations, providing geographical sensitivity to specific areas. When a user's personal point of reference is presented, the advertising server compiles the geo-location data against the ad metadata to determine if there is a match. Upon identifying a match, the advertisement associated with the ad metadata is served to the user.

Career Highlights

Haley Thrapp is currently employed at Excalibur IP, LLC, where she continues to innovate in the field of advertising technology. Her work has garnered attention for its potential to revolutionize how advertisements are targeted to users, making them more relevant and engaging.

Collaborations

Haley collaborates with her coworker, Scott E. Preece, to further enhance their projects and drive innovation within their company.

Conclusion

Haley Thrapp's contributions to the field of targeted advertising demonstrate her innovative spirit and commitment to improving user experiences. Her patent reflects a significant advancement in how advertisements can be personalized, showcasing her role as a forward-thinking inventor.