Gregory T White

Title: Celebrating the Innovations of Gregory T. White

Introduction

Gregory T. White, an inventive mind based in Bedford, MA, has made significant contributions to the field of online advertising through his innovative patents. With a total of four patents to his name, White has developed advanced methods to enhance user interaction with web advertisements, thus transforming the advertising landscape.

Latest Patents

White's latest patents include groundbreaking inventions that track user interactions with web page advertising. One such patent focuses on tracking user micro-interactions, where an applet is integrated into the user's browser to monitor activities such as mouse cursor position, time spent on the page, and durations of mouse hovering over advertisements. This applet then communicates the collected data to a remote server controlled by advertisers, thereby allowing them to analyze consumer responses without additional page downloads.

Another notable patent is the method and apparatus for dynamically constructing customized advertisements. This innovative approach tailors advertisement banners for web pages based on diverse factors such as user profiles, technographics, geographics, demographics, and user interactions. By gathering specific information, the technology selects and displays customized content tailored to the user's preferences, enhancing the overall advertising effectiveness.

Career Highlights

Throughout his career, Gregory T. White has worked with reputable companies that have furthered his innovative pursuits. Notably, he has been associated with Unicast Communications Corporation and Enliven, Inc. These positions have allowed him to refine his skills and enhance his contributions to the technology and advertising sectors.

Collaborations

Collaboration has also played a pivotal role in White's career, as he has worked alongside talented individuals such as Thomas M. Middleton, III, and Scott A. Kliger. These partnerships have not only fostered creativity but have also paved the way for the development of impactful inventions that are changing the digital advertising paradigm.

Conclusion

Gregory T. White's inventive spirit and dedication to improving user experience in online advertising are exemplified by his patents. His contributions have ushered in a new era of targeted advertising, setting a high standard for future innovations in the industry. As technology continues to evolve, White's work will undoubtedly inspire future inventors and shape the way companies connect with consumers.