Gregory B Roberts

Title: Gregory B Roberts: Innovator in Electronic Incentives

Introduction

Gregory B Roberts is a notable inventor based in Alpharetta, GA (US). He has made significant contributions to the field of electronic distribution of incentives, holding a total of 9 patents. His innovative methods have transformed how businesses engage with consumers through targeted promotions.

Latest Patents

One of his latest patents is titled "Method and system for electronic distribution of incentives having real-time consumer-based directions." This invention outlines a system where an online promotion service can receive user profile information, including demographic and location data. Based on this information, the service can provide targeted incentives such as coupons and promotions, along with map directions to associated facilities for redemption.

Another significant patent is the "Proximity-based method and system for generating customized incentives." This invention involves the electronic distribution of coupons to personal computers based on their proximity to retail centers. A repository stores incentive data that can be downloaded automatically or on demand, linking user locations to specific incentives.

Career Highlights

Gregory has worked with various companies, including Catalina Marketing Corporation, where he honed his skills in marketing technology and consumer engagement. His work has had a lasting impact on how companies approach customer incentives and promotions.

Collaborations

Throughout his career, Gregory has collaborated with professionals like Scott Wills, contributing to the development of innovative solutions in the marketing sector.

Conclusion

Gregory B Roberts is a distinguished inventor whose work in electronic incentives has paved the way for more effective consumer engagement strategies. His patents reflect a deep understanding of technology and consumer behavior, making him a valuable figure in the field of innovation.