Company Filing History:
Years Active: 2020
Title: The Innovative Mind of Greg Havener
Introduction
Greg Havener is an accomplished inventor based in Bellevue, WA. He has made significant contributions to the field of advertising technology, particularly in measuring the effectiveness of television advertisements. His innovative approach combines digital technology with traditional broadcasting methods to enhance advertising strategies.
Latest Patents
Greg Havener holds a patent for the "Measurement of television advertisement effectiveness." This patent describes apparatuses, methods, and storage media designed to determine the effectiveness of advertisements. One notable aspect of his invention includes a digital device matching engine that processes information from a website accessed by a digital device. This engine matches the digital device to a TV set based on the processed information. Additionally, the invention features a conversion determination engine that assesses the level of conversion associated with an advertisement rendered by broadcasting media to the TV set. The apparatus is designed to provide recommendations to advertisers regarding the effectiveness of their advertising campaigns.
Career Highlights
Greg Havener is currently employed at Ispot.tv, Inc., where he continues to develop innovative solutions in the advertising sector. His work focuses on integrating technology with advertising to provide measurable results for clients.
Collaborations
Greg has collaborated with notable professionals in his field, including Sean Muller and Dennis A Ameen. Their combined expertise contributes to the advancement of advertising technology and the effectiveness of marketing strategies.
Conclusion
Greg Havener's contributions to the field of advertising technology demonstrate his innovative spirit and commitment to improving the effectiveness of television advertisements. His patent and work at Ispot.tv, Inc. highlight the importance of integrating digital technology with traditional media.