Company Filing History:
Years Active: 2014
Title: Innovator Govind Ramanathan and His Contributions to Call Tracking Technology
Introduction
Govind Ramanathan is a notable inventor based in Redmond, WA, who has made significant contributions to the field of call tracking technology. With a total of two patents to his name, Ramanathan has developed innovative systems that enhance the accuracy and efficiency of call tracking for advertisers.
Latest Patents
Ramanathan's latest patents include a "Call Tracking System Utilizing a Pooling Algorithm" and a "Call Tracking System Utilizing an Automated Filtering Function." The first patent describes a method that employs a pooling algorithm to manage a pool of telephone numbers used in advertisements. This system allows for adjustments to the pool to achieve a desired level of call tracking accuracy. The algorithm can modify the pool based on size, quality, or other metrics, enabling advertisers to balance accuracy with cost.
The second patent focuses on an automated filtering function designed to improve call tracking accuracy. This system incorporates a spam blocking module, which may include challenge-response tests or blacklists to filter out unwanted calls. By reducing noise in the call tracking system, the accuracy of call attribution is enhanced, allowing advertisers to better assess the performance of their campaigns.
Career Highlights
Govind Ramanathan is currently employed at Marchex, Inc., where he continues to innovate in the realm of call tracking technology. His work has been instrumental in developing systems that not only improve accuracy but also streamline the advertising process for clients.
Collaborations
Ramanathan collaborates with talented individuals such as Amanda Morrison and Ziad Ismail, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
In summary, Govind Ramanathan is a key figure in the development of advanced call tracking systems. His patents reflect a commitment to enhancing the effectiveness of advertising through innovative technology.