Goran Simic

Title: Goran Simic: Innovator in Store Fixture Power Distribution Systems

Introduction

Goran Simic is an accomplished inventor based in Lombard, Illinois. He has made significant contributions to the field of electrical power distribution systems, particularly in retail environments. His innovative approach has led to the development of a unique patent that enhances the functionality of store product displays.

Latest Patents

Goran Simic holds a patent for a "Store Fixture Power Distribution System." This modular electrical power and/or signal distribution system is designed for store product displays and includes multiple product display fixtures, each with at least one product display surface. The system features an electrical distribution grid positioned above the display fixtures, equipped with spaced apart junction boxes linked to a power source. A removable riser connects to the fixture, containing a lower box section with power receptacles and an upper conduit section with a power cable. This innovative design allows for easy electrical connections and signal distribution for various products displayed in stores.

Career Highlights

Goran Simic is currently employed at Sears Brands, L.L.C., where he applies his expertise in electrical systems to enhance retail display solutions. His work has been instrumental in improving the efficiency and functionality of store fixtures, making them more adaptable to the needs of modern retail environments.

Collaborations

Goran collaborates with his coworker, Daniel W. Marihugh, to further develop and refine innovative solutions in the field of store fixtures and electrical distribution systems.

Conclusion

Goran Simic's contributions to the field of electrical power distribution in retail settings demonstrate his commitment to innovation and improvement. His patent for the Store Fixture Power Distribution System showcases his ability to create practical solutions that enhance the shopping experience.