Company Filing History:
Years Active: 2017
Title: Gianluca Cervini: Innovator in Digital Consumer Data Models
Introduction
Gianluca Cervini is a notable inventor based in Gallarate, Italy. He has made significant contributions to the field of digital consumer data through his innovative patent. His work focuses on enhancing the understanding of customer behavior in the digital age.
Latest Patents
Cervini holds a patent for a "Digital consumer data model and customer analytic record." This invention is particularly relevant as companies expand their offerings to include digital products and services alongside traditional telecommunications and media. The patent outlines a method for utilizing digital consumption data in conjunction with telecommunications consumption data to create a comprehensive data model. This model allows for better predictions and insights into customer behavior. The customer-centric data model identifies entities with data from various locations and product sectors associated with a single customer. Additionally, customer analytic records aggregate existing data into base variables, storing it for each customer along with additional variables generated through calculations on existing data. Both the data model and the customer analytic records empower companies to make more accurate business and marketing decisions.
Career Highlights
Gianluca Cervini is currently employed at Accenture Global Services GmbH, where he applies his expertise in data analytics and customer insights. His work at Accenture has allowed him to contribute to various projects that leverage data for improved business outcomes.
Collaborations
Cervini collaborates with talented professionals in his field, including Astrid Bohe and Gianluca Zobi. These collaborations enhance the innovative potential of their projects and contribute to the advancement of data analytics.
Conclusion
Gianluca Cervini's contributions to digital consumer data modeling represent a significant advancement in understanding customer behavior. His innovative patent and work at Accenture Global Services GmbH highlight his role as a key player in the field of data analytics.