Maplewood, NJ, United States of America

Gerrit Niemeijer

USPTO Granted Patents = 79 

 

 

Average Co-Inventor Count = 2.9

ph-index = 8

Forward Citations = 328(Granted Patents)

Forward Citations (Not Self Cited) = 265(Dec 10, 2025)


Inventors with similar research interests:


Location History:

  • New York, NY (US) (2011)
  • Maplewood, NJ (US) (2008 - 2024)

Company Filing History:


Years Active: 2008-2025

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Areas of Expertise:
Local Content Storage
Addressable Advertising
Dynamic Bandwidth Allocation
Digital Program Insertion
Video Content Compression
Media Packaging
Program Promotion Outcomes
Television Advertisement Targeting
Personalized Message Campaigns
Cache-Based Content Delivery
Optimized Encoding
Seamless Switching
79 patents (USPTO):Explore Patents

Title: Innovations by Gerrit Niemeijer: A Leader in Addressable Advertising Technologies

Introduction

Gerrit Niemeijer, based in Maplewood, NJ, is an accomplished inventor with an impressive portfolio of 74 patents. His work primarily focuses on innovations in addressable advertising, pushing the boundaries of how media can engage with audiences.

Latest Patents

Among his latest patents, two standout technologies are noteworthy. The first is titled "Systems and Methods for Client-Based Addressable Advertising." This innovation enables television broadcast facilities to insert in-band messages that allow receivers to showcase addressable advertisements to viewers. The second patent, "Dynamic Bandwidth Allocation for Addressable Content," describes a methodology for push-based dynamic bandwidth allocation in a digital network. This patent details how bandwidth can be allocated based on a trigger from a content distribution stream, allowing for more efficient delivery of addressable content during targeted advertising breaks.

Career Highlights

Gerrit has collaborated with several notable companies throughout his career. He has worked with Visible World, Inc. and Freewheel Media, Inc., contributing to the evolution of advertising technologies that cater specifically to audience preferences and behaviors. His innovations have played a vital role in enhancing viewer engagement and optimizing advertising strategies.

Collaborations

Throughout his career, Gerrit has had the pleasure of working alongside talented individuals such as Seth M. Haberman and Alex Jansen. Collaborating with such experts has helped foster an environment of creativity and technical advancement, resulting in groundbreaking innovations in the advertising industry.

Conclusion

Gerrit Niemeijer's contributions to addressable advertising technologies mark him as a prominent figure in the invention landscape. With a significant number of patents to his name and impactful collaborations behind him, his work continues to influence how advertisers reach and engage their target audiences effectively. As the industry evolves, his innovations will undoubtedly play a crucial role in shaping the future of advertising.

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