The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2025
Filed:
Jul. 25, 2023
Applicant:
Freewheel Media, Inc., Philadelphia, PA (US);
Inventors:
Gerrit Niemeijer, Maplewood, NJ (US);
Seth Haberman, New York, NY (US);
Assignee:
FreeWheel Media, Inc, Philadelphia, PA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); H04N 21/2668 (2013.01);
Abstract
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.