Company Filing History:
Years Active: 2013
Title: George L. Nemhauser: Innovator in Advertising Auctions
Introduction
George L. Nemhauser is a notable inventor based in Atlanta, GA, recognized for his contributions to the field of advertising technology. With a focus on automated systems, he has developed innovative methods that enhance the efficiency of advertising auctions.
Latest Patents
Nemhauser holds a patent for an invention titled "Automated channel abstraction for advertising auctions." This patent describes a computer-implemented method for determining an abstraction of a plurality of differentiated goods available for exchange. The method involves storing data regarding each differentiated good in computer storage, which includes attribute values assigned to various attributes of the goods. A processor determines a first abstraction based on this stored data, which includes at least one abstract good composed of one or more differentiated goods. The invention aims to streamline the process of advertising auctions by creating specifications for abstract goods based on the differentiated goods that form them.
Career Highlights
Nemhauser is currently associated with Combinenet, Inc., where he applies his expertise in advertising technology. His work focuses on developing systems that improve the efficiency and effectiveness of advertising auctions, making significant strides in the industry.
Collaborations
Throughout his career, Nemhauser has collaborated with notable professionals, including Craig Edgar Boutilier and David Christopher Parkes. These collaborations have contributed to the advancement of innovative solutions in the field of advertising technology.
Conclusion
George L. Nemhauser's work in automated advertising auctions exemplifies the impact of innovation in technology. His contributions continue to shape the landscape of advertising, demonstrating the importance of advancements in this field.