Company Filing History:
Years Active: 2015-2024
Title: The Innovative Contributions of Gemma Toner
Introduction
Gemma Toner is a prominent inventor based in Oyster Bay, NY (US). She has made significant contributions to the field of video delivery technology, holding a total of five patents. Her work focuses on enhancing viewer interaction with video content and the Internet.
Latest Patents
One of Gemma's latest patents is a system and method for set-top box viewing data. This innovation allows for the collection and analysis of viewing data, providing insights into how viewers interact with video content. The system transmits this data in a controlled manner to a data repository. It can selectively target specific viewers or households to gather viewing data, which is then combined with demographics, anonymized, and encrypted. This technology enables precision selection of media opportunities by determining detailed characteristics associated with broadcasts, including audience movement and specific viewer behavior, such as website visits. The effective yield of broadcasts, including promotional spots and advertisements, can be predicted based on concrete data at an individual viewer level. Consequently, this innovation improves the effectiveness and return on investment for programming, promotional spots, and advertisements.
Career Highlights
Gemma Toner has established herself as a key figure in her field through her innovative patents and contributions to video delivery technology. Her work has been instrumental in shaping how data is utilized to enhance viewer experiences and optimize advertising strategies.
Collaborations
Gemma collaborates with talented individuals such as Colleen Moraghan and Richard Neill, contributing to a dynamic work environment at Csc Holdings, LLC.
Conclusion
Gemma Toner's innovative work in video delivery technology exemplifies the impact of her inventions on viewer interaction and advertising effectiveness. Her contributions continue to shape the industry and enhance the way content is delivered and experienced.