Company Filing History:
Years Active: 2009-2013
Title: The Innovations of Gary S. Fletcher, Jr.
Introduction
Gary S. Fletcher, Jr. is an accomplished inventor based in Auburn, CA. He holds 2 patents that showcase his expertise in detecting and measuring user exposure to media content. His innovative work has contributed significantly to the field of media measurement and advertising effectiveness.
Latest Patents
Fletcher's latest patents focus on a method for detecting and measuring exposure to media content items. This technology involves a mobile client device that samples the audio environment of the user regularly. The audio samples are transformed into a stream of data signatures, which are then compared with reference media items to determine user exposure. Additionally, the technology tracks purchase behavior following exposure to selected media content, allowing for the assessment of the effectiveness of advertisements.
Career Highlights
Throughout his career, Gary S. Fletcher, Jr. has worked with notable companies such as Integrated Media Measurement, Inc. and Astro West LLC. His contributions to these organizations have helped advance the understanding of media consumption and its impact on consumer behavior.
Collaborations
Fletcher has collaborated with industry professionals, including Tom Zito and Mark David Klein, to further enhance his innovative projects. These collaborations have played a crucial role in the development of his patented technologies.
Conclusion
Gary S. Fletcher, Jr. is a notable inventor whose work in media exposure measurement has paved the way for advancements in advertising effectiveness. His patents reflect a commitment to innovation and a deep understanding of consumer behavior.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.