Ganesankumar Annamalai

Title: Ganesankumar Annamalai: Innovator in Targeted Content Substitution

Introduction

Ganesankumar Annamalai is a notable inventor based in Karnataka, India. He has made significant contributions to the field of content substitution technology, particularly through his innovative patent. His work focuses on enhancing the efficiency of live transport streams, which is crucial in today's digital media landscape.

Latest Patents

Ganesankumar holds a patent titled "Packet-accurate targeted content substitution." This patent describes techniques for packet-accurate targeted content substitution by a stitcher. In this invention, the stitcher at a client device receives a live transport stream (TS) along with a splice message that indicates the start and end times of a splice period. The stitcher identifies a video packet and an audio packet that cross the start time and injects targeted content TS packets during the splice period. This process involves re-stamping PIDs and presentation timestamps to align with the live TS packets, ensuring a seamless viewing experience.

Career Highlights

Ganesankumar is currently employed at Synamedia Limited, where he continues to develop innovative solutions in the field of media technology. His expertise in targeted content substitution has positioned him as a valuable asset to his team and the industry.

Collaborations

Ganesankumar has collaborated with talented individuals such as Thiravia Pandiyan Thangarajan and Karthikeyan Vaithiyanathan. These collaborations have fostered a creative environment that encourages the development of cutting-edge technologies.

Conclusion

Ganesankumar Annamalai's contributions to targeted content substitution technology exemplify his innovative spirit and dedication to advancing media solutions. His patent and work at Synamedia Limited highlight the importance of innovation in the digital age.