Frederick B Lu

Title: Frederick B. Lu: Innovator in Advertising Technology

Introduction

Frederick B. Lu is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertising technology, particularly through his innovative patent.

Latest Patents

Frederick B. Lu holds a patent for an "Advertising platform user data store management." This computer-implemented method involves receiving a call for an advertisement creative to be served to an impression consumer. It generates a set of bid requests, with at least two of these requests including subsets of user data store information associated with the impression consumer. The method culminates in sending the set of bid requests to a group of bidding computing subsystems, each capable of generating a bid response based on the information included in its bid request. He has 1 patent to his name.

Career Highlights

Frederick is currently employed at Xandr Inc., where he continues to develop innovative solutions in the advertising sector. His work focuses on enhancing the efficiency and effectiveness of advertising platforms.

Collaborations

Frederick collaborates with talented professionals in his field, including Michiel Nolet and Charles Brian O'Kelley. Their combined expertise contributes to the advancement of advertising technologies.

Conclusion

Frederick B. Lu is a key figure in the advertising technology landscape, with a focus on user data management and bid request systems. His contributions are shaping the future of how advertisements are served and managed.