Company Filing History:
Years Active: 2017-2019
Title: Innovations of Fred Ross Cordova, Jr.
Introduction
Fred Ross Cordova, Jr. is an accomplished inventor based in Salt Lake City, UT. He has made significant contributions to the field of media content technology, holding two patents that showcase his innovative spirit. His work primarily focuses on dynamic content replacement within media, which has implications for advertising and user engagement.
Latest Patents
One of Fred's latest patents is titled "Stream boundary marking for dynamic content replacement." This invention provides a method for controlled dynamic content replacement within media content. The media is encoded in its original form with markers that indicate segments for time or condition-triggered replacement. Each marker is assigned a specific type, and a request link is generated for accessing the media content. The link encodes control data for the different marker types. When a media content request is made, the server scans the encoded chunks for markers. It then uses the request link to obtain control data for an identified marker type and determines whether to replace the content based on the triggering of the control data. This innovative approach allows advertising content to remain part of the media until a certain number of impressions or a specific time is reached. After that, the content can be dynamically replaced with temporally relevant content or other material from an ongoing campaign during real-time playback.
Career Highlights
Fred Ross Cordova, Jr. is currently employed at Verizon Digital Media Services Inc., where he continues to develop and refine his innovative ideas. His work at Verizon has positioned him as a key player in the evolution of media technology.
Collaborations
Fred has collaborated with notable colleagues, including Calvin Ryan Owen and David Frederick Brueck. These partnerships have contributed to the advancement of his projects and the successful implementation of his inventions.
Conclusion
Fred Ross Cordova, Jr. exemplifies the spirit of innovation in the media technology sector. His patents reflect a deep understanding of dynamic content replacement, which has the potential to transform how media is consumed and monetized. His contributions continue to influence the industry and inspire future advancements.