Company Filing History:
Years Active: 2012-2017
Title: Fred A. Martensen: Innovator in Media Monitoring and Retail Analytics
Introduction
Fred A. Martensen, an accomplished inventor based in Tampa, FL, has made significant contributions to the fields of media monitoring and retail analytics. With a portfolio that includes 8 patents, he stands out for his innovative approaches to understanding audience behavior in various environments.
Latest Patents
Martensen's latest patents showcase his commitment to advancing technology in monitoring systems. One of his notable inventions is a method and apparatus to monitor media exposure in vehicles. This invention involves collecting audience measurement data with a media monitoring device fixed in a vehicle, which transmits the data to a shuttle within the vehicle. The shuttle is designed specifically to rely on the media monitoring device, thereby optimizing audience measurement processes.
In addition, he has developed methods and apparatus to monitor shoppers in a retail environment. This approach utilizes a series of signals transmitted between devices to track the direction of travel of a shopper’s device. It enables retailers to gain valuable insights into customer movement patterns within their establishments.
Career Highlights
Fred A. Martensen currently works with The Nielsen Company (US), LLC, a renowned firm recognized for its expertise in audience measurement and analytics. His role has allowed him to leverage his innovative spirit and significantly influence the company’s efforts in developing advanced monitoring solutions.
Collaborations
Throughout his career, Martensen has collaborated with notable colleagues, including Arun Ramaswamy and Charles Clinton Conklin. These partnerships have enabled him to enhance his inventions and bring to market innovative solutions that shape industry practices.
Conclusion
Fred A. Martensen’s contributions to media monitoring and retail analytics demonstrate his inventive spirit and commitment to technological advancement. His patents reflect a deep understanding of audience engagement and reveal the potential for enhanced analytical capabilities in both vehicular and retail environments.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.