Frank Ledo

Title: Frank Ledo: Innovator in Behavioral Marketing Technologies

Introduction

Frank Ledo is a notable inventor based in Berkeley, CA, who has made significant contributions to the field of behavioral marketing technologies. With a total of 3 patents to his name, Ledo has developed innovative methods that enhance the way businesses analyze and engage with their website visitors while maintaining user privacy.

Latest Patents

One of Ledo's latest patents is titled "Method for analyzing website visitors using anonymized behavioral prediction models." This method begins with a website visitor accessing a site that includes a web beacon. The beacon redirects the visitor's browser to the server of a marketing services provider (MSP). The MSP server reads a cookie previously set by the MSP, which contains an anonymous link. This link is used to match data related to the visitor, allowing the MSP to store browsing activity in an activity database. Periodic reports can then be generated for the website owner, all while ensuring that no personally identifiable information (PII) is associated with the anonymous link, thus preserving visitor privacy.

Another significant patent is the "Method and system for tracking user engagement on multiple third-party sites." This system is designed for multichannel marketing and includes a redirect link that replaces an ordinary link to a landing page in advertisements. When a consumer activates the link, they are momentarily redirected to a server maintained by a marketing services provider. A cookie on the consumer's device links their data to other information maintained by the MSP, all without retaining any personally identifiable information (PII). This system allows marketers to effectively track and analyze multichannel marketing efforts while safeguarding consumer privacy.

Career Highlights

Throughout his career, Frank Ledo has worked with prominent companies in the marketing technology sector, including LiveRamp, Inc. and Acxiom Corporation. His experience in these organizations has equipped him with the knowledge and skills necessary to innovate in the field of behavioral marketing.

Collaborations

Ledo has collaborated with notable professionals in the industry, including Paul Owen and Vivek Palan. These collaborations have contributed to the development of his innovative patents and have furthered advancements in marketing technologies.

Conclusion

Frank Ledo is a distinguished inventor whose work in behavioral marketing technologies has made a significant impact on how businesses engage with their customers. His innovative patents reflect a commitment to enhancing user experience while prioritizing privacy.