Fengping Zeng

Title: Fengping Zeng: A Pioneer in Advertising Innovations

Introduction

Fengping Zeng, a distinguished inventor based in Beijing, China, has made significant contributions to the field of digital advertising. With a total of three patents to his name, Zeng has developed innovative systems and methods that enhance user experience and advertising effectiveness.

Latest Patents

Among his latest patents, the first focuses on "Determining Placement of Advertisements on Web Pages." This invention outlines a system and method that selects advertisements for various regions of a web page based on separate rankings generated from multiple models. By individually ranking advertisements for each area, Zeng's approach ensures that users are more likely to engage with advertisements, thereby enhancing user experience and increasing advertising revenue.

His second patent introduces a "Peer-to-Peer Advertisement Platform," designed to promote products or services across content-based applications running on nodes within a peer-to-peer network. This platform features a registration component for nodes, an advertisement submission component for advertisers to submit data, and a distribution component to share this data within the network. Additionally, a money-sharing component rewards nodes based on their contributions, allowing for localized storage of advertisement data and shared revenue among the participating nodes.

Career Highlights

Fengping Zeng has held prominent positions at several leading companies, including Microsoft Technology Licensing and Yahoo! Inc. His experience at these prestigious firms has provided him with a solid foundation for his innovative work in advertising technology.

Collaborations

Throughout his career, Zeng has collaborated with talented individuals such as Benyu Zhang and Hua-Jun Zeng. These partnerships have facilitated the exchange of ideas and fostered an environment of innovation.

Conclusion

Fengping Zeng's inventive spirit and commitment to enhancing digital advertising through his patents underscore his role as a key player in the innovation landscape. His advancements not only improve advertisement efficiency but also benefit the overall user experience, positioning him as a forward-thinking inventor in the realm of technology.