Felicia Peng is a prominent inventor based in Irvine, California. She has made significant contributions to the field of direct marketing through her innovative systems and methods. With a total of eight patents to her name, Felicia has established herself as a key player in her industry.

Latest Patents

Felicia's latest patents focus on systems and methods for providing a direct marketing campaign planning environment. One of her notable inventions involves selection strategies for a direct marketing campaign that identifies consumers from a credit bureau or other consumer database. This system refines consumer selection criteria on a stable subset of the credit database, allowing for effective execution of marketing campaigns. The test database represents a random sampling of approximately 10% of the full database, which is regenerated weekly to ensure stability. This innovative environment enables clients to access and utilize both attributes calculated by the credit bureau and proprietary data owned by the client, all while maintaining the privacy and integrity of the client's information.

Career Highlights

Felicia currently works at Experian Information Solutions, Inc., where she continues to develop cutting-edge solutions for direct marketing. Her work has been instrumental in enhancing the efficiency and effectiveness of marketing campaigns across various sectors.

Collaborations

Felicia collaborates with talented professionals in her field, including Laura J DeSoto and Kristi Ann Adkinson. These partnerships have contributed to the success of her projects and the advancement of innovative marketing strategies.

Conclusion

Felicia Peng is a trailblazer in the realm of direct marketing solutions, with a strong portfolio of patents that reflect her expertise and innovative spirit. Her contributions continue to shape the future of marketing technology.

This text is generated by artificial intelligence and may not be accurate.

Please report any incorrect information to support@idiyas.com