Fei Peng

Title: Fei Peng: Innovator in Digital Media Delivery Systems

Introduction

Fei Peng is a notable inventor based in Pittsburgh, PA, who has made significant contributions to the field of digital media delivery systems. With a total of five patents to his name, he has developed innovative solutions that enhance the efficiency of media asset management.

Latest Patents

One of Fei Peng's latest patents is focused on the automated allocation of media campaign assets to time and program in digital media delivery systems. This system is designed to automatically manage the delivery of media assets by allocating them to specific delivery slots on media delivery servers. The goal is to ensure that consumers receive media assets at optimal times that correspond to their media consumption habits. For instance, the system can automate the allocation of sponsored videos to television programs airing during particular afternoons. It includes data stores and a campaign manager system that generates scheduling files for media servers to present the allocated media assets during the assigned delivery slots.

Career Highlights

Fei Peng has established himself as a key player in the field of digital media through his innovative patents. His work at Optimized Markets, Inc. has allowed him to apply his expertise in developing systems that streamline media asset delivery. His contributions have been instrumental in advancing the technology used in digital media campaigns.

Collaborations

Fei Peng has collaborated with notable colleagues such as Tuomas Sandholm and John Paul Dickerson. These partnerships have further enriched his work and contributed to the development of cutting-edge solutions in the digital media landscape.

Conclusion

Fei Peng's innovative work in digital media delivery systems exemplifies the impact of technology on media consumption. His patents reflect a commitment to improving how media assets are managed and delivered, making him a significant figure in the industry.