This inventor holds 1 USPTO granted patent. Top assignee: Amobee, Inc.. Active years: 2019.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2019
Title: Innovations by Fang Bian in Advertisement Selection Systems
Introduction
Fang Bian is an accomplished inventor based in San Jose, CA (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the efficiency of advertisement selection in real-time bidding exchanges.
Latest Patents
Fang Bian holds a patent titled "Systems and methods for efficiently selecting advertisements for scoring." This patent describes a system and method for selecting online advertisements in a real-time bidding exchange. The process begins with receiving a bid request associated with a first data set. Advertisements are filtered based on each advertisement's campaign constraints as applied to the first data set. A heuristic score for each filtered advertisement is determined based on a small subset of features from the first data set or randomly generated. A bid value is then determined based on a substantial number of the features from the first data set only for each of a top fraction of filtered advertisements that have the highest heuristic scores. Finally, a final bid value and its associated advertisement are selected and sent to the sender of the bid request for presentation in an online advertisement space as an impression. Fang Bian has 1 patent to his name.
Career Highlights
Fang Bian is currently employed at Amobee, Inc., where he continues to develop innovative solutions in the advertising technology sector. His expertise in real-time bidding and advertisement selection has positioned him as a valuable asset to his company.
Collaborations
Fang collaborates with talented individuals such as Jianqiang Shen and Tai-Ping Yu, who contribute to the innovative environment at Amobee, Inc. Their teamwork fosters creativity and drives advancements in advertisement technology.
Conclusion
Fang Bian's contributions to the field of advertisement selection systems demonstrate his innovative spirit and technical expertise. His patent reflects a significant advancement in the efficiency of online advertising, showcasing the potential for future developments in this area.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile