Company Filing History:
Years Active: 2020-2023
Title: Innovations by Eric Jongsang Kim in Dynamic Market Pricing
Introduction
Eric Jongsang Kim is an innovative inventor based in Glendale, California. He has contributed significantly to the field of online advertising through his inventions. With two patents to his name, he has developed systems that aim to enhance the efficiency of digital marketing and real-time auctions.
Latest Patents
Eric's latest patents focus on "System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions." This system aims to ensure a fair dynamic market pricing model for both publishers and advertisers. When users engage with content online, the system executes instructions that alert advertisement sources regarding available impressions for advertisers. These impressions are submitted to a real-time bidding platform, allowing advertisers to place competitive bids for advertisement space. By generating dynamic pricing for competing advertisers, Eric's system determines the highest bid and establishes a clearing price based on winning offers. This technology plays a crucial role in enhancing the efficiency of online advertising and maximizing revenue for publishers while ensuring fair competition among advertisers.
Career Highlights
Eric Jongsang Kim is associated with OpenX Technologies, Inc., a company known for its advancements in advertising technology. His work has paved the way for more effective advertising solutions that benefit various stakeholders in the digital marketplace.
Collaborations
Throughout his career, Eric has collaborated with other talented professionals in the field, including Qasim Saifee and Michael Todd. These collaborations have facilitated the exchange of ideas and have contributed to the refinement of innovative solutions in advertising technology.
Conclusion
Eric Jongsang Kim's contributions to the field of dynamic market pricing for online advertisements mark a significant step forward in the industry. His inventions play a vital role in balancing the interests of publishers and advertisers while improving the overall efficiency of real-time auctions. With two patents in his name, Eric continues to drive innovation in digital advertising, making a lasting impact in the field.