Company Filing History:
Years Active: 1993-1994
Title: Innovations by Ellen K McKinley
Introduction
Ellen K McKinley is a notable inventor based in Monroeville, PA (US). She has made significant contributions to the field of training material evaluation and commercial effectiveness through her innovative inventions. With a total of 2 patents, her work focuses on the intersection of neuroscience and education.
Latest Patents
Ellen's latest patents include a "Method for training material evaluation with method of EEG spectral." This invention involves measuring student EEG during the presentation of training materials to assess attention and cognitive activity. The findings indicate that increased attention correlates with better understanding, while cognitive activity may indicate misunderstandings. Her second patent, "Method and apparatus for physiological evaluation of short films," utilizes EEG analysis to evaluate commercial effectiveness. This method records EEG activity during commercials and analyzes event-related potentials to determine consumer understanding and intent to purchase.
Career Highlights
Ellen K McKinley is associated with Westinghouse Electric Corporation, where she applies her expertise in neuroscience to enhance training and marketing strategies. Her innovative approaches have the potential to transform how educational materials and advertisements are evaluated.
Collaborations
Ellen has collaborated with notable colleagues, including Albert L Schmidt and Lewis F Hanes, contributing to a dynamic work environment that fosters innovation.
Conclusion
Ellen K McKinley's contributions to the fields of education and marketing through her patents demonstrate her commitment to advancing understanding in these areas. Her work continues to influence how training materials and commercials are assessed for effectiveness.