Company Filing History:
Years Active: 2004
Title: Elizabeth Fontana Fitzwilson: Innovator in Television Program Guides
Introduction
Elizabeth Fontana Fitzwilson is a notable inventor based in Tulsa, OK (US). She has made significant contributions to the field of television technology, particularly in enhancing viewer engagement through innovative advertising methods.
Latest Patents
Fitzwilson holds a patent for a "Program guide with selectable advertisements and pseudo-ads." This invention allows television program guides to be equipped with both regular advertisements and pseudo-ads, which include non-advertising content such as games, weather information, and celebrity interviews. Viewers can customize their advertising experience using buttons on a remote control or set-top box, enabling them to select desired advertisements or pseudo-ads. This innovation not only maintains viewer interest but also increases the number of advertisements viewed.
Career Highlights
Throughout her career, Fitzwilson has demonstrated a commitment to improving user experience in television programming. Her patent reflects her understanding of viewer preferences and the importance of engaging content in advertising.
Collaborations
Fitzwilson has worked alongside talented individuals such as Steven J. Reynolds and Michael D. Ellis, contributing to the development of innovative solutions in the television industry.
Conclusion
Elizabeth Fontana Fitzwilson's work in creating a more interactive television program guide showcases her innovative spirit and dedication to enhancing viewer engagement. Her contributions continue to influence the way advertisements are integrated into television programming.