The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 28, 2004
Filed:
Jul. 13, 1999
Steven J. Reynolds, Littleton, CO (US);
Elizabeth Fontana Fitzwilson, Tulsa, OK (US);
Michael D. Ellis, Boulder, CO (US);
Franklin E. Boyer, Cleveland, OK (US);
United Video Properties, Inc., Tulsa, OK (US);
Abstract
Television program guides are equipped with advertisements and “pseudo-ads.” Pseudo-ads generally include non-advertising subject matter such as games, weather information, celebrity interviews, etc. Pseudo-ads are mixed in with regular advertisements as they are displayed. In one embodiment of the invention, viewers may customize the display of advertising information using buttons on a remote control or set-top box to display desired regular advertisements or pseudo-ads. Both regular and pseudo-ads may be selected to obtain additional information or to initiate associated actions. These and other aspects of the invention help to maintain the viewer's interest in the program guide, and allow more advertisements to be viewed.