This inventor holds 2 USPTO granted patents. Top assignee: Csc Holdings, LLC. Active years: 2018-2021.
Company Filing History:
Years Active: 2018-2021
Title: Eileen Cook: Innovator in Advertising Technology
Introduction
Eileen Cook is a prominent inventor based in Smithtown, NY (US). She has made significant contributions to the field of advertising technology, particularly in the area of viewership data analysis. With a total of 2 patents, her work has had a notable impact on how network operators recommend advertising spots.
Latest Patents
Eileen's latest patents include a "Reach and Frequency Estimator." This invention utilizes viewership data collected via a set-top box (STB) at individual households (HHs). It enables network operators to recommend ad spots to customers based on the percentage of HHs likely to view the ads and the average frequency of views. The system compiles available network/daypart ad spots per broadcast week and determines the number of ad spots for each network/daypart that meet the required thresholds for reach and frequency.
Another significant patent is the "System and Method for Reach and Frequency Estimator." Similar to her previous work, this invention also leverages viewership data from STBs to assist network operators in optimizing ad placements. By analyzing the data, it helps in recommending ad spots that satisfy both reach and frequency thresholds, ensuring effective advertising strategies.
Career Highlights
Eileen Cook is currently employed at Csc Holdings, LLC, where she continues to innovate in the advertising technology sector. Her expertise in data analysis and advertising strategies has positioned her as a valuable asset to her company.
Collaborations
Eileen has collaborated with talented individuals such as Nandhita Karunanithi and Paul Haddad. These collaborations have further enhanced her work and contributed to the development of innovative solutions in her field.
Conclusion
Eileen Cook is a trailblazer in the realm of advertising technology, with her patents paving the way for more effective ad placements. Her contributions are instrumental in shaping the future of how advertisements are targeted and viewed.