Company Filing History:
Years Active: 2001-2003
Title: Edward Lappin: Innovator in Online Gaming and Advertising
Introduction
Edward Lappin is a notable inventor based in Boulder, CO (US). He has made significant contributions to the field of online gaming, particularly in integrating advertising within game environments. With a total of 2 patents, Lappin's work reflects a blend of creativity and technological advancement.
Latest Patents
Lappin's latest patents focus on the concept of online game playing with advertising. The system he developed allows for the display of advertisements during and after gameplay over a network, such as the Internet. This innovative approach includes client machines, game servers, advertisement servers, and database servers. Advertisements are shown immediately after a game is completed, ensuring that players cannot remove them for a predetermined time. Additionally, advertisements can be integrated into the game itself through elements like card backs and banners. The system also tracks advertising data, including the identity of each advertisement, the timing of its display, and player reactions.
Career Highlights
Edward Lappin is currently associated with Masque Publishing, Inc., where he continues to explore the intersection of gaming and advertising. His work has paved the way for new revenue models in the gaming industry, enhancing user engagement through strategic advertising placements.
Collaborations
Lappin has collaborated with notable colleagues such as Charles W. Spaur and James M. Wisler. Their combined expertise has contributed to the development of innovative gaming solutions.
Conclusion
Edward Lappin stands out as a pioneering inventor in the realm of online gaming and advertising. His contributions have not only advanced the technology but also transformed how advertisements are integrated into gaming experiences.