Edward Barnes

Title: Edward Barnes: Innovator in Targeted Advertising

Introduction

Edward Barnes is a notable inventor based in Ware, GB. He has made significant contributions to the field of advertising technology, particularly through his innovative patent that focuses on targeted advertising based on external factors. His work has implications for how advertisements are delivered to users in a more personalized manner.

Latest Patents

Edward Barnes holds a patent for "Systems and methods for targeted advertising based on external factors." This patent outlines a method for providing advertisements to users by determining the occurrence of user-defined external triggering events. The process involves defining a set of conditions that characterize a moment, collecting relevant data, evaluating whether these conditions are met, and executing an advertisement campaign accordingly. The system is designed to modify advertisements based on changes in the data associated with the defined conditions.

Career Highlights

Edward Barnes is currently employed at Yahoo Ad Tech LLC, where he applies his expertise in advertising technology. His work at Yahoo has allowed him to explore innovative solutions that enhance the effectiveness of advertising campaigns. With one patent to his name, he has established himself as a forward-thinking inventor in the industry.

Collaborations

Edward has collaborated with notable colleagues such as Toby Ernster and Seth Mitchell Demsey. These partnerships have likely contributed to the development of his innovative ideas and the successful implementation of advertising technologies.

Conclusion

Edward Barnes is a pioneering inventor whose work in targeted advertising is shaping the future of how advertisements are delivered to users. His contributions to Yahoo Ad Tech LLC and his patented systems demonstrate his commitment to innovation in the advertising sector.