Company Filing History:
Years Active: 2021-2024
Title: Duy Hoang Nguyen: Innovator in Advertising Technology
Introduction
Duy Hoang Nguyen is a prominent inventor based in Singapore, known for his contributions to advertising technology. With a total of 3 patents, he has made significant strides in developing systems that enhance the efficiency of advertising delivery.
Latest Patents
One of his latest patents is an advertising delivery control system, which is a dynamically regulated system designed to optimize advertising campaigns. This system operates by sending bids to an exchange in response to bid requests, each representing an opportunity to expose a browser to specific content. The system receives won bid notifications from the exchange and exposure notifications from the browsers that were exposed. It also detects failed exposures by identifying won bid notification identifiers that do not have corresponding exposure notification identifiers. When the number of failed exposures exceeds a predetermined upper limit, the campaign enters a throttled mode. In this mode, bids are sent to the exchange based on a fraction of the suitable bid requests received, while some requests are ignored. If successful exposures are detected during this throttled mode, the campaign's operation is dynamically adjusted to increase the fraction of bids sent.
Career Highlights
Duy Hoang Nguyen is currently employed at Quantcast Corporation, where he continues to innovate in the field of advertising technology. His work focuses on creating systems that improve the effectiveness of advertising campaigns through advanced data analysis and bid management.
Collaborations
He collaborates with talented individuals such as Maytee Chinavanichkit and Andy Purnama Prapanca, contributing to a dynamic team environment that fosters innovation and creativity.
Conclusion
Duy Hoang Nguyen's work in advertising technology exemplifies the impact of innovative thinking in the digital age. His patents reflect a commitment to enhancing the efficiency of advertising delivery systems, making him a notable figure in his field.