This inventor holds 12 USPTO granted patents and 1 published patent application, plus 2 CIPO patents. Top assignee: Intent Iq, LLC. Active years: 2014-2025.
Company Filing History:
Years Active: 2014-2025
Title: Dror Ben-Yishai: Innovator in Cross-Device Advertising Technology
Introduction
Dror Ben-Yishai is a prominent inventor based in Tel Mond, Israel. He has made significant contributions to the field of advertising technology, particularly in the realm of cross-device interactions. With a total of 12 patents to his name, Dror is recognized for his innovative approaches to enhancing advertising effectiveness across various devices.
Latest Patents
Dror's latest patents include groundbreaking methods for utilizing common IP address device associations to improve advertising strategies. One notable patent describes a system where a primary online device (OD1) is associated with a set-top box (STB). The method estimates the location of OD1 to be 'near' the STB, establishing a proxy location. This allows for the observation of secondary online devices (OD2s) that are also located near the STB. Based on profile information linked to these associated OD2s, targeted television advertisements can be selected for the STB. This method is particularly advantageous in scenarios where the STB is not connected to any computer network or when different service providers are involved.
Another patent focuses on measuring ad effectiveness across devices using proxy IP addresses and personally identifiable information (PII). Similar to the previous patent, it involves associating OD1 with the STB and estimating its location. The selection of television advertisements is again based on profile information linked to the associated OD2s, enhancing the precision of targeted advertising.
Career Highlights
Dror Ben-Yishai currently works at Intent IQ, LLC, where he continues to develop innovative solutions in advertising technology. His work has been instrumental in bridging the gap between online and television advertising, making it more effective and targeted.
Collaborations
Dror collaborates with Roy Shkedi, contributing to the advancement of their projects and innovations in the field.
Conclusion
Dror Ben-Yishai is a key figure in the development of cross-device advertising technologies. His patents reflect a deep understanding of how to leverage device associations for more effective advertising strategies. His contributions continue to shape the future of advertising in a digital world.