Company Filing History:
Years Active: 2014-2024
Title: Douglas De Jager: Innovator in Web Advertisement Technology
Introduction
Douglas De Jager is a notable inventor based in London, GB. He has made significant contributions to the field of web technology, particularly in the area of online advertisements. With a total of 9 patents to his name, De Jager's work has had a considerable impact on how advertisements are viewed and monitored on the internet.
Latest Patents
One of De Jager's latest patents is titled "Advertisements in View." This innovative technique addresses the challenge of determining whether a specific region within a web page is visible to users through their browser window. Given that browsers often display only a portion of a web page at any given time, it can be difficult to ascertain if an advertisement, for example, is actually in view. De Jager's invention provides a solution by incorporating one or more test features within the advertisement region. By rendering the web page and monitoring the behavioral characteristics of these test features, the system can determine if the region is visible based on the observed characteristics. A key characteristic used in this determination is the frame progression rate, which indicates how frequently elements of the web page are redrawn when they are in view. This invention is particularly beneficial for advertisers, as it allows them to assess whether their advertisements have been seen by users.
Career Highlights
Throughout his career, Douglas De Jager has worked with prominent companies, including Google Inc. and Spidercrunch Limited. His experience in these organizations has contributed to his expertise in web technologies and advertisement strategies.
Collaborations
De Jager has collaborated with several talented individuals in his field, including Simon Overell and Ben Hodgson. These partnerships have likely enriched his work and led to further innovations in web advertisement technology.
Conclusion
Douglas De Jager is a pioneering inventor whose work in web advertisement technology has transformed how advertisers gauge the visibility of their content. His innovative patents continue to influence the digital advertising landscape.