Douglas Brent Turnbow

Title: Douglas Brent Turnbow: Innovator in Audience Measurement Technologies

Introduction

Douglas Brent Turnbow, an inventive mind based in Odessa, Florida, has made significant contributions to the field of audience measurement technology. With a remarkable portfolio of 13 patents, Turnbow has focused on developing methods and systems that enhance the accuracy and efficiency of audience measurement meters.

Latest Patents

Turnbow's latest innovations include groundbreaking patents that introduce novel methods, systems, and apparatus designed to determine the performance of audience measurement meters. One notable patent describes an apparatus that causes an audio output device to emit a test pattern audio signal, comprised of a first plurality of watermarks. The device collects data from the environment while the signal is emitted. By analyzing the decoded data, the system can ascertain if a second plurality of watermarks matches the initial set, providing insights into any faults and promptly alerting the respective audience measurement company.

Additionally, another recently filed patent focuses on methods to determine audience engagement. This innovative system incorporates interface circuitry and programmable circuitry that, through specific programming instructions, can analyze audio from media presentations alongside ambient noise. By determining the intensity of differences between the audio and surrounding noise, the system can effectively evaluate audience engagement levels based on the duration of intensity exceeding a defined threshold.

Career Highlights

Throughout his career, Douglas Turnbow has collaborated with notable companies in the industry, exemplified by his engagement with The Nielsen Company. His work has significantly advanced the capabilities and reliability of audience measurement technologies, making a lasting impact in the field.

Collaborations

Turnbow has collaborated with esteemed colleagues, including James Joseph Vitt and Timothy Scott Cooper. These partnerships have allowed for the exchange of ideas and innovations, further propelling the development of audience measurement methodologies.

Conclusion

Douglas Brent Turnbow stands out as a key inventor whose patents and innovations are reshaping the landscape of audience measurement technology. His commitment to enhancing system performance and audience engagement continues to inspire and influence the industry at large.