Doug Smith

Title: Doug Smith - Innovator in Consumer Data Analytics

Introduction

Doug Smith is a notable inventor based in Orinda, California. He has made significant contributions to the field of consumer data analytics, particularly in the realm of targeted advertising. With a total of 2 patents, his work focuses on creating systems that enhance the collection and utilization of consumer data from websites.

Latest Patents

Doug's latest patents include innovative systems for on-page configuration of page analytics and campaign creation. These patents provide a comprehensive solution for gathering consumer data through a universal tag system. The system consists of two main subsystems: a configuration system that defines the consumer data to be collected and a runtime system that executes a client-side script to collect and transform the data. This approach allows for the categorization of consumers, facilitating targeted advertising efforts.

Career Highlights

Throughout his career, Doug has worked with prominent companies such as Turn Inc. and Amobee, Inc. His experience in these organizations has allowed him to refine his skills in data analytics and advertising technologies. Doug's innovative mindset and technical expertise have positioned him as a valuable contributor to the industry.

Collaborations

Doug has collaborated with talented professionals in his field, including Jonathan Shottan and Vishal Shah. These partnerships have further enriched his work and contributed to the development of effective consumer data solutions.

Conclusion

In summary, Doug Smith is an accomplished inventor whose work in consumer data analytics has led to significant advancements in targeted advertising. His innovative patents and career achievements reflect his dedication to enhancing the way businesses understand and engage with consumers.