Divy Kothiwal

Title: Innovations by Divy Kothiwal

Introduction

Divy Kothiwal is an accomplished inventor based in Sunnyvale, CA. He has made significant contributions to the field of computer science, particularly in the area of sponsored search systems. His innovative approach focuses on understanding user intent through advanced data analysis techniques.

Latest Patents

Divy Kothiwal holds a patent titled "Using clicked slate driven click-through rate estimates in sponsored search." This patent describes a computer-implemented method and system for selecting a subject advertisement in a sponsored search system based on a user's commercial intent. The method utilizes techniques for determining intent-driven clicks from a historical database. It includes steps for aggregating a training model dataset that contains a selected history of clicks. The process involves selecting a clicked slate, which comprises a set of clicked ads, and calculating an intent-driven click feedback value for the subject advertisement. The system also aggregates data from a historical database using various selectors to enhance the accuracy of the advertisement selection process.

Career Highlights

Divy Kothiwal is currently employed at Yahoo! Inc., where he applies his expertise in developing innovative solutions for online advertising. His work has contributed to improving the effectiveness of sponsored search systems, making them more responsive to user intent.

Collaborations

Divy has collaborated with notable colleagues such as Kannan Achan and Eren Manavoglu, who share his passion for advancing technology in the digital advertising space.

Conclusion

Divy Kothiwal's contributions to the field of sponsored search systems demonstrate his commitment to innovation and excellence. His patent reflects a deep understanding of user behavior and intent, paving the way for more effective advertising strategies.