This inventor holds 4 USPTO granted patents. Top assignee: Adobe, Inc.. Active years: 2012-2019.
Company Filing History:
Years Active: 2012-2019
Title: The Innovative Mind of Dipendra Malhotra
Introduction
Dipendra Malhotra is a notable inventor based in Princeton, NJ (US). He has made significant contributions to the field of technology, particularly in the realm of internet advertising and analytics. With a total of 4 patents to his name, Malhotra continues to push the boundaries of innovation.
Latest Patents
One of his latest patents is a "Custom user definable keyword bidding system and method." This system allows users or business entities to create customized rules for bidding on keywords in search engines. The bid automation engine enables users to specify various rules for bidding on keywords used in internet advertising campaigns. This engine may interface with web analytics tools and bid management systems to provide user-defined strategies for keyword bidding.
Another significant patent is the "Assessment of click or traffic quality." This system enables the display of an indication of traffic quality by retrieving keyword or traffic data associated with search engines. It compares traffic data from different time periods based on user-selected parameters. The result is an indication of traffic quality that highlights any disparities between the two time periods.
Career Highlights
Dipendra Malhotra is currently employed at Adobe, Inc., where he applies his innovative ideas to enhance the company's offerings. His work focuses on developing systems that improve the efficiency and effectiveness of online advertising.
Collaborations
Throughout his career, Malhotra has collaborated with talented individuals such as Kevin Gary Smith and Brett Michael Error. These collaborations have contributed to the development of his innovative patents and have fostered a creative environment for technological advancements.
Conclusion
Dipendra Malhotra exemplifies the spirit of innovation through his patents and contributions to technology. His work at Adobe, Inc. and his collaborations with other professionals highlight his commitment to advancing the field of internet advertising. His inventions continue to shape the way businesses approach online marketing strategies.