Derek Mattsson

Title: The Innovative Mind of Derek Mattsson

Introduction

Derek Mattsson is a notable inventor based in Salt Lake City, UT. He has made significant contributions to the field of programmatic advertising, holding a total of 4 patents. His work focuses on enhancing the efficiency and effectiveness of advertising campaigns through innovative technology.

Latest Patents

One of Derek's latest patents is a programmatic advertising platform. This system and method utilize a proprietary platform to predict impressions and design ad campaigns. Specifically, it correlates television programming asset sources with actual viewing behavior of broadcasts associated with those assets and the ad content of the campaign. The correlation produces a predicted performance value that is used to generate an ad campaign. This invention allows television programming asset sources and viewership information providers to communicate with the programmatic advertisement platform, adding value to the valuation of the television programming asset sources in the context of the specific ad. Consequently, the programmatic advertisement platform improves performance and lowers the effective cost of television ad campaigns by employing automation for simplification and advanced targeting algorithms to reach desired audiences more efficiently.

Career Highlights

Derek has worked with several companies throughout his career, including A4 Media & Data Solutions, LLC and Csc Holdings, LLC. His experience in these organizations has contributed to his expertise in the field of advertising technology.

Collaborations

Derek has collaborated with notable individuals such as Reed Berrett and Chris Satovick, further enhancing his innovative projects and contributions to the industry.

Conclusion

Derek Mattsson's work in programmatic advertising showcases his inventive spirit and commitment to improving advertising efficiency. His patents reflect a deep understanding of technology and its application in real-world scenarios.