Company Filing History:
Years Active: 2019-2025
Title: Dereck Padden: Innovator in Biological Response Measurement
Introduction
Dereck Padden is an accomplished inventor based in Somerville, MA (US). He has made significant contributions to the field of biological response measurement, holding a total of 3 patents. His work focuses on developing methods and systems to assess the intensity of biological responses to various presentations.
Latest Patents
Dereck's latest patents include innovative methods and apparatus for determining the intensity of a biological response to a presentation. One notable patent describes an apparatus that utilizes memory and processor circuitry to analyze galvanic skin response (GSR) data collected from subjects during exposure to media content. This apparatus identifies trough-to-peak instances in the GSR data, assigns scores to these instances, and generates a GSR intensity profile. This profile helps in identifying elements of media content that may require modification based on the biological responses observed.
Another patent outlines a method for generating a GSR intensity profile by accessing GSR data obtained from subjects during presentations. This method involves assigning scores to trough-to-peak instances and defining time windows to evaluate the effectiveness of the presentation based on the generated profile.
Career Highlights
Dereck Padden is currently employed at The Nielsen Company (US), LLC, where he continues to innovate in the field of biological response measurement. His work has implications for various industries, including marketing and media, where understanding audience reactions is crucial.
Collaborations
Dereck has collaborated with notable colleagues, including Randall Rule and Joonho Moon, contributing to the advancement of their shared research interests.
Conclusion
Dereck Padden's innovative work in measuring biological responses has positioned him as a key figure in his field. His patents reflect a commitment to enhancing our understanding of human reactions to media, paving the way for future advancements.