Company Filing History:
Years Active: 2019
Title: **David Walter Skinner: Innovator in Marketing Campaign Management**
Introduction
David Walter Skinner, an inventive mind hailing from the Scottish Borders in Great Britain, holds a unique position in the realm of marketing technology. With a focus on enhancing marketing campaign efficiency, his contributions are put into practice at Accenture Global Services GmbH. His innovative ideas have culminated in his pioneering patent.
Latest Patents
David Skinner is the inventor of a patent titled "Marketing Campaign Management System." This advanced system includes a data collection subsystem designed to gather and store data from a diverse range of marketing channels. Additionally, it features a map generation subsystem that visually represents the performance of these channels through a comprehensive marketing campaign map. The system is further enhanced with a performance metric adjustment factor, allowing for a detailed analysis of performance metrics and their comparison against benchmarks. This innovative approach enables businesses to have a clear visual representation of their entire marketing campaign performance across various marketing channels.
Career Highlights
Currently, David is associated with Accenture Global Services GmbH, where he plays a vital role in developing strategies and systems that streamline marketing efforts. His work focuses on utilizing data and technology to drive successful marketing initiatives and deliver value to clients.
Collaborations
Throughout his career, David has collaborated with notable peers, including Stephen Denis Kirkby and Robert Lawrence. Working alongside these professionals has allowed for the exchange of ideas and the bolstering of creativity and innovation within the team.
Conclusion
David Walter Skinner exemplifies the spirit of innovation within the marketing industry. His patented system for managing marketing campaigns signifies his commitment to improving business processes. As he continues his work at Accenture Global Services GmbH, there is no doubt that his contributions will shape the future of marketing technology.