Company Filing History:
Years Active: 2013-2023
Title: **David Robert Gentzel: Innovator in Ad Targeting and Display Optimization**
Introduction
David Robert Gentzel is a notable inventor based in Mill Valley, California, recognized for his contributions to the field of advertisement technology. With an impressive portfolio of six patents, Gentzel has developed innovative methods that enhance the effectiveness of advertising through social and community data analysis.
Latest Patents
Among his latest patents is a groundbreaking system for ad targeting and display optimization based on social and community data. This invention outlines a comprehensive method where an advertisement request, which includes user information, is analyzed to determine the user's community affiliations. The system calculates the likelihood that the user will engage with the advertisement, and if this probability surpasses a specified threshold, it presents relevant community data alongside the ad. Furthermore, the system tracks user interactions with the advertisement or community data and securely stores this activity in a storage medium, thereby optimizing future ad displays.
Career Highlights
David Robert Gentzel is currently employed at LivingSocial, Inc., where he leverages his expertise to drive innovation in advertising technology. His vision and skills have placed him at the forefront of developing methods that significantly impact how advertisements are targeted and displayed to users.
Collaborations
Throughout his career, Gentzel has collaborated with remarkable professionals, including Sourabh Niyogi and Farhad Massoudi. Together, they contribute to building innovative solutions that enhance the advertising landscape.
Conclusion
David Robert Gentzel stands out as a key figure in the realm of advertising technology. His inventions, particularly in ad targeting and display optimization, illustrate his commitment to advancing the effectiveness of digital marketing strategies. As he continues to innovate in this dynamic field, his work not only benefits companies but also enriches user experiences in advertisement engagement.