The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 16, 2021
Filed:
Feb. 26, 2009
Sourabh Niyogi, Burlingame, CA (US);
David Robert Gentzel, Mill Valley, CA (US);
Sourabh Niyogi, Burlingame, CA (US);
David Robert Gentzel, Mill Valley, CA (US);
LivingSocial, Inc., Washington, DC (US);
Abstract
Advertisements are generated and selected for display to users, wherein the advertisements include representations of subject individuals. These subject individuals can be friends with whom the user interacts on the Internet and/or any other contributors who may or may not have expertise with regard to the subject matter of the advertisement. A subject individual can be portrayed in an advertisement by including any type of representation of the individual. Ranks for the subject individuals are determined based on the subject individuals' interactions with advertisements and/or on other factors. An advertisement is selected and presented to a user based on a score derived from friends' and/or contributors' interactions with the advertisement. According to various embodiments of the invention, a method is provided for choosing which advertisement(s) to show to a user and which subject individuals to portray in the advertisements.