This inventor holds 1 USPTO granted patent. Top assignee: Meta Platforms, Inc.. Active years: 2020.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2020
Title: David McCafferty Lapayowker: Innovator in Content Publishing Evaluation
Introduction
David McCafferty Lapayowker is an accomplished inventor based in Seattle, WA (US). He has made significant contributions to the field of content publishing through his innovative patent. His work focuses on evaluating the quality of content publishers, particularly in the realm of sponsored content.
Latest Patents
David holds a patent titled "Evaluating content publisher options against benchmark publisher." This online system evaluates the quality of a content publisher displaying sponsored content items. To determine the likelihood of conversion actions associated with these sponsored content items, the system utilizes information about users and their interactions with both the content publisher and a benchmark system. By calculating a ratio of these interactions, the system can assess the likelihood of conversion actions for the content publisher. This likelihood is then used to establish a publisher quality score, which normalizes third-party value contributions for placing sponsored content items. This innovation alleviates concerns regarding the intrinsic value of content publishers, as third-party contributions are now based on conversion rates.
Career Highlights
David is currently employed at Meta Platforms, Inc., where he continues to develop and refine his innovative ideas. His work at Meta has allowed him to collaborate with other talented professionals in the field, enhancing the impact of his contributions.
Collaborations
Some of David's notable coworkers include Robert Daniel Paul Masson and Kevin Donald Kelly. Their collaboration fosters a creative environment that encourages the development of groundbreaking ideas in content publishing.
Conclusion
David McCafferty Lapayowker is a notable inventor whose work in evaluating content publishers has the potential to transform the industry. His innovative patent demonstrates a commitment to improving the quality and effectiveness of sponsored content.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile