David Luenberger

Title: David Luenberger: Innovator in Ad Placement Technology

Introduction

David Luenberger is a prominent inventor based in Stanford, CA. He has made significant contributions to the field of advertising technology, particularly in optimizing ad placement on web pages. With a total of 7 patents to his name, Luenberger's work has had a substantial impact on how advertisements are selected and displayed to users.

Latest Patents

One of Luenberger's latest patents focuses on optimal ad selection for web pages. This invention involves selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad to display. The invention associates a set of attributes with each customer, reflecting their interests and the characteristics that influence ad selection. Additionally, it associates an ad-attribute profile with each ad to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm is employed to optimally choose which ad to show based on these click probability estimates and the uncertainties surrounding them.

Career Highlights

Throughout his career, David Luenberger has worked with notable companies such as Facebook, Inc. and AOL Advertising Inc. His experience in these organizations has allowed him to refine his skills and contribute to innovative advertising solutions.

Collaborations

Luenberger has collaborated with several professionals in the field, including John B. Ferber and Scott Ferber. These collaborations have further enhanced his work and expanded the reach of his inventions.

Conclusion

David Luenberger's contributions to ad placement technology demonstrate his innovative spirit and commitment to improving user experience in digital advertising. His patents continue to influence the industry and pave the way for future advancements.