David J Langrock

Title: The Innovative Mind of David J Langrock

Introduction

David J Langrock is a notable inventor based in Sammamish, WA (US). He has made significant contributions to the field of electronic advertising through his innovative patent. His work focuses on optimizing bid adjustments for advertisements, showcasing his expertise in the intersection of technology and marketing.

Latest Patents

David holds a patent for "Bid adjustment scheduling for electronic advertising." This patent allows for the adjustment of bid amounts for electronic advertising throughout the day or across different days. The adjustments are based on a day parting schedule that considers various factors, such as efficiency variations. Advertisements can be grouped based on keywords, landing pages, geographic locations, and user demographics. The patent introduces a variation threshold to group adjacent time periods into partitions, allowing for tailored bid adjustments. An adjustment factor is determined for each partition using forecast information, which can then be uploaded to the advertising provider to optimize bid prices at the right times.

Career Highlights

David J Langrock is currently employed at Amazon Technologies, Inc., where he continues to innovate in the field of electronic advertising. His work has had a significant impact on how advertisements are managed and optimized in real-time, enhancing the effectiveness of marketing strategies.

Collaborations

Throughout his career, David has collaborated with talented individuals such as Luke Aron Snyder and Robert Lockhart Reid. These collaborations have contributed to the development of innovative solutions in the advertising technology space.

Conclusion

David J Langrock is a pioneering inventor whose work in bid adjustment scheduling for electronic advertising has transformed the way advertisements are managed. His contributions continue to influence the industry, making him a key figure in the realm of electronic marketing innovations.