Company Filing History:
Years Active: 2017-2022
Title: The Innovative Mind of David Gregson
Introduction
David Gregson, an accomplished inventor based in San Francisco, CA, has made significant strides in the field of programmatic advertising. With a portfolio of six patents, he is known for his innovative solutions that enhance advertising strategies and capabilities for businesses.
Latest Patents
Gregson's latest patents showcase his expertise in advanced advertising technologies. One of his notable inventions is centered around "Systems and methods for advanced programmatic advertising targeting." This patent details methods and systems that enable enhanced targeting of advertisements. The system features a storage medium that retains instructions for performance-based algorithms, which process various parameters, including necessary advertising cost budgets and user characteristics, to create customized ad campaigns.
Another significant patent by Gregson is for "Systems and methods for providing programmatic creation and modification of advertising campaigns." This invention outlines a framework that includes application programming interfaces (APIs) and software components for the streamlined creation and modification of ad campaigns. Through this system, advertising entities can efficiently generate responses that include cost information and parameters to target users based on predicted lifetime values.
Career Highlights
Working at Vungle, Inc., Gregson has played a crucial role in developing innovative advertising technologies that empower companies to optimize their ad campaigns effectively. His contributions have not only advanced the capabilities of digital advertising but also underscored the importance of targeted marketing in today’s competitive landscape.
Collaborations
Throughout his career, Gregson has collaborated with talented professionals such as Daniel Kang and Ben Bear. Together, they have pushed the envelope of advertising technology, contributing to breakthroughs that have redefined how businesses approach advertising strategies.
Conclusion
David Gregson stands out as an innovative inventor whose work in programmatic advertising continues to influence the industry. With a strong focus on advanced targeting and campaign management systems, his patents represent a significant leap forward in making advertising more precise and effective. As the landscape of digital marketing evolves, Gregson's contributions will undoubtedly remain pivotal in shaping the future of advertising.