The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 26, 2019

Filed:

May. 14, 2018
Applicant:

Vungle, Inc., San Francisco, CA (US);

Inventors:

Daniel Kang, San Francisco, CA (US);

David Gregson, San Francisco, CA (US);

Assignee:

Vungle, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01); H04N 21/25 (2011.01); H04N 21/458 (2011.01); H04N 21/2668 (2011.01); H04N 21/258 (2011.01); H04N 21/472 (2011.01); H04N 21/414 (2011.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/02 (2013.01); H04N 21/23424 (2013.01); H04N 21/251 (2013.01); H04N 21/25883 (2013.01); H04N 21/2668 (2013.01); H04N 21/41407 (2013.01); H04N 21/458 (2013.01); H04N 21/47205 (2013.01);
Abstract

Methods and systems are described for providing advertising services to devices with dynamic ad creative localization for a user. In one embodiment, a system includes a storage medium to store one or more software programs and a dynamic ad creative localization unit that is configured to receive an ad campaign including at least one video ad from an ad server of the system, to apply filters to the ad campaign based on device characteristics, geographical data for the device, and a language of the device of the user in order to select an ad payload including a video ad of the ad campaign, to determine a language for the device of the user, and to localize any text in the ad campaign including the at least video ad based on the language of the device.


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