Company Filing History:
Years Active: 2012-2021
Title: Inventor Spotlight: David Gehrking
Introduction
David Gehrking is an accomplished inventor based in Encino, California, known for his innovative contributions in the field of advertising technology. With a total of 7 patents to his name, Gehrking has made significant strides in enhancing ad targeting methods using sophisticated algorithms and data analysis.
Latest Patents
One of Gehrking's latest patents focuses on suggesting targeting information for ads, including websites and categories of websites. The patent describes a method wherein keywords and information about various properties are processed to determine a set of taxonomy categories. These categories are then presented to advertising users as suggestions to refine ad targeting strategies. Each taxonomy category is linked to at least one associated property that participates in an advertising network, allowing for optimal ad serving based on user selection.
Career Highlights
David Gehrking has spent a significant portion of his career at Google Inc., where he has contributed to advancing the company’s advertising technologies. His patents showcase his ability to blend technical expertise with market needs, establishing a framework that enhances user experience while maximizing advertising effectiveness.
Collaborations
Throughout his career, Gehrking has worked alongside notable colleagues, including Ching Law and Andrew Maxwell. Their collective efforts reflect a dynamic team focused on pushing the envelope in advertising innovation.
Conclusion
David Gehrking stands out as a key figure in the realm of advertising technology innovation. His contributions—highlighted by multiple patents—demonstrate a deep understanding of how to leverage data for improved ad targeting and user engagement. As he continues to push the boundaries of technology, Gehrking’s work will undoubtedly influence the future landscape of advertising.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.